Toyota has revealed that its eagerly anticipated iQ-based all-electric car will receive its own individual body-style makeover, to create a stand-alone model set to become Toyota’s first all-electric car.
It appears that the electric iQ, due for launch in 2010, will not be pushed in the same market sectors as the original. Speaking about the strategy Hiroki Nakajima, chief engineer for the iQ said, “We wanted to position the iQ as premium, but not so the BEV (battery electric vehicle).” Perhaps they think that your average EV user is a little more low-rent than other drivers?
Font Designed by a Moving Car
A team composed of two typographers, a pro driver, and an interactive artist/programmer has been hired by Toyota and